Announcing The Vitrue 100 (Not a typo)

MSNBC: Announcing The Vitrue 100 -- First Annual Ranking of the Top Social Brand

iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks #3. Overall, Apple dominates by also securing iPod at #7 and the Mac legacy brand at #16.

Nice. Interesting to note that "Apple" is about "iPod." Glad people are finally starting to understand that Mac and iPod are not companies but rather product lines. This also shows the change in consumer mentality. iPhone is now the superior Apple product. The iPod is just an "everyday" toy.